Transforming Homes with Expertly Crafted Windows, Doors & Extensions
Custom WordPress site designed to showcase premium home improvement services.
Design A View is a specialist home improvement company based in the UK, known for enhancing residential and commercial properties with precision-fitted windows, doors, roofline, cladding, and extensions. With over 30 years of experience, they serve clients across Hertfordshire, Essex, Bedfordshire, and surrounding counties. Under the leadership of director Lee Webber, the company focuses on craftsmanship, attention to detail, and customer satisfaction. Their portfolio features high-quality installations such as bifold doors, porches, structural extensions, and rooflights-demonstrating design excellence and durable performance. Glowing reviews reflect their commitment to quality finishes, professionalism, and transformative property upgrades. This case study explores how we modernised their digital presence, emphasised their craftsmanship, and supported local SEO to increase visibility and client engagement.
Design A View partnered with Herts Marketing to build a professional online platform that reflects their high standards and premium home improvement services. Their previous site lacked modern functionality and brand cohesion.
Our goal was to create a clean, modern WordPress website that highlights their services and project work. The design needed to feel trustworthy, intuitive, and mobile-friendly.
After reviewing competitor websites and understanding the target market, we built a fast-loading, SEO-ready WordPress site. We used impactful imagery, clear CTAs, and structured layouts to improve usability and showcase their craftsmanship.
The result is a visually strong, conversion-focused website that elevates Design A View’s online credibility and attracts homeowners and contractors looking for expert property upgrades.
- Client: Design A View
- Industry: Home Improvement / Property Enhancements
- Platform: WordPress
- Scope of Work: UX Strategy, Web Design, Project Gallery Integration, SEO Setup
- Objectives:
- Develop a responsive and elegant web presence
- Showcase high-quality property improvement projects
- Reinforce brand expertise and regional service coverage
- Convert site visitors into qualified enquiries
- Results:
- +150% increase in page visits
- 3× growth in client enquiries
- −40% decrease in bounce rate
- +110% increase in project gallery engagement
“Herts Marketing exceeded expectations with the website for Design A View. The layout, structure, and mobile optimisation truly reflect the quality of our windows, doors, and extensions. Their understanding of branding and local SEO has helped us reach more homeowners and contractors across the region. We now proudly share our site with prospects and partners.”