Heritage Indian Dairy & FMCG Innovator
Custom PHP website designed to support GRB's new product launch, engage distributors, and highlight brand innovations.
GRB Dairy Foods is a trusted Indian dairy and FMCG brand with a legacy of over 40 years. Known for its flagship product-GRB Ghee-the brand has expanded into a broad range of consumer goods including sweets, snacks, instant mixes, and ready-to-eat products.
With a distribution footprint across India and in over 20+ countries, GRB combines traditional taste with modern food safety standards. The brand is synonymous with quality, authenticity, and a deep understanding of the Indian palate.
As GRB continues its expansion into retail and digital channels, its commitment to purity and customer satisfaction remains unwavering.
GRB approached HertsMarketingUK to develop a high-performance, product-focused website that could showcase their expanding FMCG portfolio to both domestic and global audiences. The goal was to modernise their web presence, enable better product discovery, and tell the brand story in a more engaging and scalable manner.
Our primary challenges included restructuring legacy content, designing a user-friendly layout that works across devices, and improving visibility for their wide range of SKUs. It was also essential to integrate global distributor information and multilingual readiness.
The site was built on a custom-coded architecture optimised for performance and mobile-first delivery. With detailed product pages, nutrition highlights, category-wise filtering, and video integrations, the new website delivers an immersive brand and product experience-while boosting accessibility for B2B and retail buyers alike.
- Client: GRB Dairy Foods
- Industry: FMCG / Dairy & Packaged Foods
- Platform: Custom PHP-based Website
- Scope of Work: UI/UX Strategy, Custom Frontend Development, Product Catalogue Architecture, SEO
- Objectives:
- Highlight GRB’s full product line with clarity
- Enhance brand perception across B2B and B2C segments
- Enable better global access for buyers and partners
- Optimise for speed, SEO, and content scalability
- Results:
- +190% improvement in page load speed
- +150% increase in organic impressions
- 3× longer engagement time per session
- +2.4× growth in international distributor inquiries
“HertsMarketingUK delivered a website that truly represents our brand and scale. From product visibility to technical speed, every detail was handled with precision. Our distributors and customers now experience a seamless interface that supports our growth journey.”