Sustainable Artesian Mineral Water Brand with Eco-Friendly Packaging

Custom WordPress site crafted for H2Eau to elevate its luxury water branding and appeal to high-end hospitality clients.

Sustainable Artesian Mineral Water Brand with Eco-Friendly Packaging Case Study

H2EAU, a brand by EauVolution, is revolutionising the bottled water industry with a strong focus on sustainability and eco-conscious packaging. Sourced from the pristine springs of Sligo, Ireland, H2EAU delivers premium artesian mineral water in fully plant-based cartons made from renewable materials, including sugarcane caps. Their mission is to combat single-use plastic pollution while providing naturally balanced hydration to environmentally aware consumers. Founded in 2018, H2EAU has grown its presence across the UK, Ireland, USA, Ibiza, and South Africa, aligning its expansion with global environmental responsibility. The brand’s sleek, minimal packaging reflects both luxury and eco-innovation. Through strategic digital storytelling, we helped position H2EAU as more than just a water brand - it’s a movement toward sustainable living.
Our work focused on enhancing their online presence to echo their mission: sustainable hydration with a conscience. H2EAU isn’t just about drinking water - it’s about protecting the planet, one carton at a time.

H2Eau approached HertsMarketingUK to design a visually captivating brand website that would communicate their premium identity and values. Their objective was not eCommerce-but elegant storytelling, product showcasing, and seamless lead generation for wholesale and event-based inquiries.

The challenge was to blend minimalist design with clear messaging around purity, aesthetics, and eco-conscious values-all while maintaining page speed and SEO structure. Visual fluidity, responsive behaviour, and engaging scroll interactions were key priorities.

We developed a WordPress-based site with a fully custom theme, focused on layout balance, whitespace, large imagery, and subtle animations. The site now elevates the H2Eau brand into the lifestyle space and positions it as a premium wellness product.

  • Client: H2Eau Waters
  • Industry: Lifestyle / Premium Bottled Water
  • Platform: WordPress (Custom Theme)
  • Scope of Work: Website Design, Brand Positioning, Custom WordPress Development, Visual Identity
  • Objectives:
    • Establish a premium, aesthetic online brand presence
    • Showcase product visuals and eco-values
    • Drive B2B interest from events, hotels, and wellness spaces
    • Build a fast, elegant WordPress platform
  • Results:
    • +170% uplift in wholesale form submissions
    • +130% increase in time-on-site
    • −38% bounce rate reduction
    • +2.9× boost in visual engagement metrics

“HertsMarketingUK has been managing the H2EAUwater.com website with exceptional professionalism for the past four years. Their expertise in both website development and ongoing maintenance ensures the site remains visually appealing, user-friendly, and consistently high-performing. Their commitment to quality and attention to detail have made them an invaluable partner in maintaining a robust and professional online presence.”

— Fiona Mc Sharry
h2eauwaters.com