India’s First Modern Naturopathy Hospital for Drug‑Free Healing
Responsive WordPress website designed to showcase wellness therapies, drive appointment bookings, and enhance digital presence.
Jindal Naturecure Institute (JNI) is one of India’s premier naturopathy and wellness centers, based in Bengaluru. Known for its evidence-based approach to natural healing, JNI offers holistic treatments that integrate yoga, nutrition, and natural therapies to promote long-term well-being.
With over four decades of legacy, JNI attracts patients globally seeking lifestyle correction, detox, and preventive healthcare through drug-free methods. Their state-of-the-art facility blends modern infrastructure with traditional wellness disciplines for a truly rejuvenating experience.
JNI’s philosophy is rooted in nature cure science, with programs focused on restoring balance, managing chronic conditions, and empowering patients to lead healthier lives.
Jindal Naturecure Institute approached HertsMarketingUK to transform their digital presence into a patient-centric, education-driven platform. The existing website lacked clarity, was not mobile-optimised, and didn’t reflect the institute’s premium, holistic reputation.
The goal was to streamline patient inquiry and registration flows, showcase the breadth of treatments and therapies, and make it easier for users to explore wellness programs based on their health needs. The platform also needed to educate users through accessible content, testimonials, and interactive program highlights.
We rebuilt the platform on a custom-coded architecture with modern UX patterns, structured content, mobile-first design, and advanced SEO implementation. Visual storytelling, custom icons, video integrations, and simplified contact flows were implemented to engage diverse age groups seeking healing solutions.
The new experience improved not only brand perception but also patient application rates and organic visibility.
- Client: Jindal Naturecure Institute
- Industry: Healthcare / Naturopathy & Wellness
- Platform: Custom Web Architecture (Non-CMS)
- Scope of Work: UX Strategy, Custom Development, Content Structure, Lead Funnel Optimisation
- Objectives:
- Build a modern, mobile-friendly wellness website
- Enable easy discovery of treatments and booking flow
- Boost credibility through structured storytelling
- Improve organic traffic and conversion from inquiries
- Results:
- +220% growth in patient inquiries
- +3× increase in organic search impressions
- −45% bounce rate improvement
- 2.6× longer average session duration
“We were looking to refresh our digital presence and make it more intuitive for our patients. HertsMarketingUK delivered a seamless, patient-first website that reflects our brand values and attracts health-conscious users worldwide. We're thrilled with the outcome.”