Personalised Gifts for Every Occasion Across the UK & Europe
High-converting Shopify-based gift store built to handle seasonal spikes, personalisation features, and seamless checkout.
UK Gift Store Online has grown into a reputable personalised gift retailer serving the UK and Europe They offer a curated range of meaningful gifts-photo albums, glassware, keepsakes-customised with names, dates, or personal messages to celebrate birthdays, weddings, anniversaries, holidays, and memorials . Functioning under EL NATUREL LTD, their mission is to enhance the art of gifting by delivering unique, heartfelt presents backed by quality suppliers and warm customer support In this case study, we showcase our collaboration to redesign their e‑commerce experience: improving navigation, highlighting key occasions, and optimising customisation workflows. These updates helped UK Gift Store Online elevate brand trust and conversions, reinforcing their position as a go-to source for cherished personalised gifts.
UK Gift Store Online collaborated with Herts Marketing to revamp their existing Shopify storefront for better visual appeal, improved conversion rates, and a smoother user experience across all devices. The brand wanted to modernise its online presence without compromising the warmth and personality that define its gifting philosophy.
Key focus areas included simplifying navigation, enhancing mobile usability, optimising product pages for SEO, and creating a faster, more intuitive checkout experience. We also introduced new sections for personalised product messaging and upgraded the overall theme structure to reduce bounce rate and increase average session duration.
Our Shopify enhancements ensured the site performed well technically while retaining emotional connection through design and tone. The refreshed store now stands as a modern, responsive, and conversion-ready gifting platform.
- Client: UK Gift Store Online
- Industry: Personalised Gifts / eCommerce
- Platform: Shopify
- Scope of Work: Theme Customisation, UX Optimisation, Mobile Design, SEO Integration
- Objectives:
- Modernise the store's overall design
- Improve navigation and gift discovery
- Enhance conversion rate and mobile experience
- Reduce cart abandonment and load times
- Results:
- +140% increase in mobile conversions
- +80% boost in organic traffic
- −25% drop in bounce rate
- 2.2× increase in daily orders
“The team at Herts Marketing understood our brand from day one. They helped us transform our Shopify store into a beautifully branded, conversion-focused experience. We've seen great improvements in site performance and customer feedback. Highly recommended!”